A geospatial information system (GIS) captures, manages, analyzes and displays all types
of geographical data. GIS solutions for business can be utilized in almost any industry
and for a wide range of purpose.
GIS solutions provide user-friendly ways to create maps and analyze data, making it
easier than ever to visualize everything from business locations to national parks, as well
as to measure distances between points on the map. The GIS industry is growing and
evolving with the introduction of new technology. The global GIS market growth rate is
projected at 11.6 % CAGR between 2020 and 2030.
Introducing GIS into your business can stimulate a significant increase in productivity.
GIS solutions are already used in many industries such as business, engineering, and
environmental science. It is one of the best solutions to drive efficiency and accuracy for
location-based services and activities that consider trends. These include marketing,
social media campaigns, planning and management of assets, land portfolios and
facilities, and maintenance of key infrastructure.
GIS for marketing campaigns
In the world of marketing, the factors that have been affecting the success of a
campaign have evolved over time. During the past decade, marketing campaigns have
become increasingly complex, which has resulted in the need for GIS solutions to track
customer trends and location-based behavior. Geographic information systems provide
information about various assets and services available in a given area. From these
assets and services, the business owner can choose the one that meets their needs and
develop a strategy for reaching out to their target audience. The use of GIS allows
businesses and facilities to attract customers more efficiently while saving costs and
GIS solution in land management and planning
The use of GIS solutions in land management and planning can streamline and improve
processes such as land surveys, environmental analysis, aerial data collection, cadastral
surveying, landscape analysis, and emergency response planning. It is a tool used to
make more informed decisions about land use and management. The tool makes it
easier for governments, planners, and other stakeholders to communicate with each
other. By allowing numerous disparate spatial datasets to be interrogated as a single
query, GIS software solutions provide stakeholders with information and intelligence that
is far more accurate, meaningful and complete. This in turn helps to reduce uncertainty
or ambiguity, and increase any return on investment.
GIS solution for law enforcement
Over the years, geospatial business intelligence for law enforcement have evolved
dramatically. Today, they are an invaluable tool for fighting crime. Through GIS, it is
possible to access, analyze and share information about criminal activity that isn’t
available through traditional means of inquiry.
With the use of GIS mapping solutions, law enforcement agencies can map out crime
zones, identify hot spots, analyze crime trends, and predict where future crimes are most
likely to occur.
GIS for telecom and network services
The use of Geographic Information Systems can assist telecom and network service
providers in improving the efficiency of their operations by providing a complete,
updated, and accurate map of their networks. Geospatial solutions can make it easier to
manage data that is more accurate. As a result, the decisions made based on this data
are more reliable.
Telecom companies have a crucial responsibility to provide reliable signals to their
customers. A GIS solution will enable telecom companies to pinpoint the exact location
of problems in real-time and solve them faster than ever before. As a result, customers
will enjoy reliable signals without interruption.
GIS for transportation planning
Using GIS to compare transportation alternatives is an effective solution for planning
transportation. An application of GIS services is to create maps and analyze traffic flows.
It gives users the ability to visualize the world’s spatial distribution.
Many city planners already use this technology to ensure traffic flow patterns are wellplanned
and can be adjusted if necessary. To analyze the data effectively, special
consideration needs to be given to accessibility, mobility, land use patterns, and other
factors that may have an impact on traffic flow.
We hope the discussion has given you a good understanding of the benefits of using GIS
for your business operations & assets. In recent years, GIS platforms have become
increasingly popular in the business world. Businesses can use them to make better
decisions about their assets and operations. GIS solutions are based on spatial data and
can serve a wide range of business needs.
The above applications of spatial data are more than sufficient to illustrate the business
advantages of GIS. If you are looking for a reliable GIS for business solution provider, contact
[email protected] today.
Our team of GIS experts can analyze your business requirements and provide you with
the best solution for your business needs.
Frequently asked questions
1) What is GIS software used for? Geospatial data is captured, stored, analyzed, and presented using GIS software. The
purpose of GIS software is to gather information about our environment – from our local
neighborhood to a global scale – and use that information for a variety of purposes. The
use of GIS software is increasing across a wide range of applications. These include:
- Acquiring satellite imagery and automated mapping
- Monitoring environmental changes, such as floods, erosion, forest fires, over time.
- Identifying patterns and trends in geographic data.
- Looking at spatial patterns, such as density of population around a city.
2) What GIS means?
GIS is the abbreviation for Geographical Information System. It is a system for
processing, storing, visualizing, and analyzing the distribution of phenomena on the
earth’s surface. The purpose of GIS mapping is to integrate geographical data with other
forms of information for purposes such as urban planning, disaster prevention,
monitoring of the environment, and geological exploration.
3) What business problems can GIS solve?
GIS is used across a range of industries. Businesses are now able to gain a better
understanding of their customers and how they operate with the help of GIS mapping
software. Geographic information systems provide data related to various segments like
cultural heritage, transportation infrastructure, natural resources, agricultural
techniques, and land use. As a result, GIS enables decision-makers to develop models
that illustrate potential environmental impacts, and even help them make more
accurate decisions about major projects that may have adverse effects on the
environment. Organizations are using GIS solutions for retail and marketing. Based on
their location/region, they test out which type of products will be popular with their
target audience by analyzing it.