The predictive analytics is a powerful tool for forecasting the future and making better decisions. Many Fortune 500 companies, as well as startups, are using predictive analytics to improve their business results. Read on to understand the top predictive analytics use cases.

Most industries are employing predictive analytics in a big way. It is being used by businesses of all sizes, from traditional brick-and-mortar operations to online ones. The sports betting, finance, marketing and digital advertising are a few industries that use predictive analytics. By predicting the future, predictive analytics aims to assist companies in making more informed decisions. Thus, the predictive analytics use cases have numerous applications in the modern world. 

What is Predictive Analytics?

Predictive analytics is the process of examining present data and identifying patterns to predict future outcomes. The goal is to predict when things will occur, what may happen, or how likely an event is to occur. In another way, it is a statistical method used to predict the future based on the past. A number of business areas are becoming more dependent on predictive analytics, including marketing, customer relationship management, healthcare, and finance.

Why Should You Invest in Predictive Analytics?

For businesses, predictive models often replace intuition and common sense when making decisions. Essentially, it is a model designed to identify patterns and trends in data that aren’t readily visible to humans. It can be used to make better decisions about the future, such as identifying the customers to target with special promotions to increase sales.

Through predictive analytics, companies can analyze data from the past and derive what actions they should take moving forward. As a result, companies can better plan for the future, without having to guess what will happen.

5 Predictive Analytics Use Cases 

Using predictive analytics, many aspects of an organization can be improved, such as customer forecasting and marketing, financial forecasting, and even human resource forecasting. Benefits include increased efficiency, increased revenue potential, as well as lower operating costs. 

Here a few key predictive analytics use cases you should be aware of.

  • Software testing

     Predictive analytics will have major implications for the software testing industry. From new feature development to product release planning to maintenance, predictive analytics can improve all aspects of software testing. You can use predictive analytics to track project delays and manage timelines. It is possible to prevent delays by pinpointing the factors that cause these problems. The use of predictive analytics software could also help you increase your test efficiency and detect defects more accurately. 

  • Marketing

      Over the past few decades, marketing has evolved into a more data-driven field. As a result, marketing strategies rely heavily on data-driven modeling and segmentation to develop and test campaigns. Using predictive analytics, marketers are able to identify patterns in consumer behavior, predict future consumer behavior, and better understand the behavior of their customers. They can determine the best time to advertise, how to acquire new customers, and other factors that will help them succeed. Market research and product development benefit greatly from predictive analytics marketing because it is possible to predict how potential customers will react to products before they are even available for sale.

  • Insurance

      Insurers also use predictive analytics to determine the probability of future events before they happen. Using predictive analytics, insurance providers can also detect suspicious activity in customer accounts and prevent fraud. Predictive analytics allows insurers to predict who will file claims, making it easier for them to charge a price that corresponds with the expected risk of loss over time.

  • Customer service

    The typical customer today expects businesses to anticipate their needs and to react to them swiftly with personalized service. There are many predictive analytics use cases in retail that is highly useful in supporting the retail industry. A predictive analytics solution can identify patterns and trends in customer behavior so businesses can anticipate customers’ needs in various situations and respond appropriately. By predicting what products a customer will need and what type of assistance they will need before they walk into the store, predictive analytics can reduce labor and inventory costs.

  • Healthcare

    Using predictive analytics, the healthcare industry can identify patients who are likely to require care. Today, predictive analytics is used to forecast a patient’s health needs in the future and to identify what resources he will need to treat those needs. It is also possible to use data mining to predict which patients are most at risk of developing chronic diseases such as diabetes, asthma, or heart disease.


In business, predictive analytics can be applied in many ways. By being proactive rather than reactive, predictive analytics helps organizations grow faster. Using predictive analytics, you can create models based on real-world data to forecast future trends, risks, and opportunities and make more informed decisions about your business.

 The predictive analytics use cases might have sparked your interest in this technology. SBL Corp is a leading IT consulting company that uses advanced analytics to identify and solve the complex problems of business. Our predictive analytics solutions will help you make better business decisions, quickly find opportunities, identify risks, and fuel business growth. 

Contact our Software service division to know more.

Frequently Asked Questions
Where is predictive analysis used?

Predictive analytics models are used in a number of industries. Some predictive analytics examples are insurance, marketing, banking, financial services, travel, pharmaceuticals, and other industries. Predictive analytics in healthcare projects is also a popular application of this technology.

What are the analytics use cases?

In industries like healthcare, retail, manufacturing, and other fields that collect extensive amounts of valuable data, analytic use cases add value to customers.

How is predictive analytics used across industries?

Retail sector uses predictive analytics for estimating the buying behavior. Predictive analytics use cases in manufacturing is used for maintenance purposes. Predictive analytics in healthcare using machine learning is also an emerging field with immense potential to detect sickness in advance. 

What are predictive analytics tools?

In addition to text analysis, statistical analysis, and machine learning, predictive analytics software tools offer advanced analytical capabilities.

How do retailers use analytics?

A comprehensive data set can allow retailers to generate valuable insights by measuring demand differences between segments, identifying high value items, clustering stores into zones, and determining online shopping behavior. Predictive analytics use cases shows the wide spread application of this technology in today’s business.