Customer satisfaction surveys are vital to understanding the reception for a product or service among the customer. This article throws light on the need for outsourcing customer satisfaction surveys.

How do you assess the performance and quality of your product and services? Feedback from your customers is the right source to gather this vital information. Customers are the end-users and the best point of contact to gather data about how your product or service fares in the actual world.

Collecting information from customers helps companies in increasing customer satisfaction. Feedback serves as a valuable tool to identify the defects in the products and services and correct such issues before it creates any negative impact. Customer satisfaction surveys are also relevant for gathering information about the market dynamics and research on new opportunities in the market. These surveys equip a business with the required information to understand what is best for the customers.

However, for many companies, it is not feasible to hire and keep an in-house team for conducting periodic customer satisfaction surveys. This would prove to be a huge drain on its resources and also time-consuming. The best technique for gathering accurate insights into customer satisfaction is by outsourcing customer satisfaction surveys to reliable third-party service providers.

Why should you outsource customer satisfaction surveys?

Surveys have to be defined and executed efficiently to gather the right inputs for your business. Third-party service providers bring exceptional expertise to the table and ensure that you get the best results from your surveys. Let’s have a look at the major advantages of outsourcing customer satisfaction surveys.

  • Access to comparative data – Third-party service providers have the required market expertise and exposure that gives them access to comparative data. They might access such information using their resources or from outside sources. They compare the data and gather meaningful insights about how the product or service is performing in the industry.
  • Expertise in conducting surveys – The outsourcing companies have extensive exposure to the survey process including details like survey design, data interpretation, and statistical analysis. They also have in-depth knowledge about the various survey tools and can handle the end-to-end survey process without any hiccups. You can also use the information to drive better business conversions.
  • Reduces the burden on internal resources – Your employees might not have the expertise for conducting a customer satisfaction survey efficiently. By outsourcing the survey process, you can ensure that the process happens smoothly and also free up the internal resources from the tedious process. This increases the overall organizational efficiency.
  • Increases the credibility of the survey – Many customers believe that surveys conducted by the company’s internal staff are manipulated to give false results. They tend to consider surveys by external service providers to be more credible. Besides, when an external agency approaches them they are more likely to provide straightforward answers.


Listening to customer feedback is essential for continuous improvement in product and service quality. Every business must include regular customer feedback collection in its marketing strategy to provide the right product and service to the customers. Instead of conducting customer satisfaction surveys through your employees, you can outsource it to external agencies and enhance your operational competency. It is an outstanding strategy to quantify the success or failure of your products and services.

SBL can help you gather timely information about the customer sentiments regarding your product or service through well-designed surveys. We conduct surveys for you at agreed intervals in the most cost-effective manner, deliver actionable insights, and allow you to understand your customer reaction. Contact our BPO division to know more about our services and get the best quote.