Why Consider Ecommerce for Your Healthcare Business?

E-commerce has gained an enormous amount of traction in recent years, transforming healthcare in a big way. In this article, we explore the benefits of healthcare e-commerce.

An eCommerce transaction is a process of buying and selling goods and/or services via the Internet. A customer in the 21st century can leverage e-commerce in multiple channels and receive a seamless experience across all touchpoints. E-commerce is bringing fundamental changes to all industries, and it is transforming the healthcare sector as well by providing convenience, cost reduction, and easy access to essential supplies. Moreover, both consumers and companies have embraced healthcare eCommerce.

A growing number of people are using the Internet to access e-health services and online health is experiencing explosive growth. In recent years, telemedicine and online nursing services have become more prevalent. Digital healthcare has completely transformed the healthcare industry. Especially after the COVID-19 pandemic started, more people are buying healthcare products and services online than ever.

There is a great deal of untapped opportunities that need to be explored in the healthcare industry through e-commerce. It is now easier for all patients to access medical care through eCommerce portals, since companies are using eCommerce to deliver essential medicines and other goods, including adult diapers and wheelchairs.

There will likely be more retailers available online, allowing consumers to order medicines and receive supplies faster. Further, medical device makers and distributors offer online stores through which doctors and their nursing staff can order medical supplies and equipment. 

Healthcare eCommerce: How healthcare industry benefits from eCommerce?

Since we have witnessed a paradigm shift in healthcare, the future of eCommerce is very promising. A health record is now stored online and can be accessed from anywhere. Such transitions also make it essential to shift the process of healthcare to eCommerce.

The following are some main advantages of online healthcare in e-commerce.

  1. Ease of shopping – The convenience of purchasing more items online and having them delivered to the doorstep is unparalleled. Furthermore, most online stores are open 24/7, so customers can place an order any time of day. The caregivers do not have to visit the physical store to purchase medical supplies or equipments. It is time-consuming and tiring to visit various stores for shopping. The Internet allows them to visit one online store or another to find the most suitable product and buy the best quality product. This is often more convenient and profitable than buying from physical stores. Most eCommerce stores also offer chat support to connect in real-time to the customers and help them make the right purchase.
  2. Lower prices– The internet brings more suppliers into the picture for the same product. By having more suppliers, buyers will have more options for comparing costs between suppliers. In addition to lowering prices, this transfers purchasing power to buyers as online suppliers increase competition. There is a greater likelihood that online retailers will offer free shipping and bulk discounts.  Moreover, online stores can charge less since operating an online store is significantly cheaper than operating a physical one. The Internet provides greater transparency in pricing as consumers can compare goods offered by a variety of suppliers. 
  3. Transparent process – Medical eCommerce platforms offer hospitals, doctors, and patients a way to communicate transparently. Healthcare providers can offer online consultations and answer patient questions, helping them remain healthy and engaged.  Furthermore, online e-commerce stores can significantly reduce the inconvenience associated with buying health and nutritional supplements. There has been significant improvement in customer service, and more hospitals are going online and communicating with patients in real-time.
  4. Various product options – Customers can shop online for medical supplies to avoid the hassle of visiting several medical stores to acquire different items. Generally, online stores offer a wide selection of products. So it becomes easy to compare price and feature differences between companies. Thus, customers are able to make informed purchasing decisions because of healthcare eCommerce.
  5. Increase operational efficiency – By using evolving technology such as eCommerce, healthcare service providers can take advantage of the booming internet market. They can streamline their operations and experience higher levels of efficiency. The ability to keep in touch with customers and provide them with timely assistance is greatly enhanced. In addition, technology makes refunds, exchanges, and discount policies more efficient and transparent. 

As technology, mobile applications, and the Internet evolve, the area of online health is growing more and more. Some new possibilities/innovations include video conferences, telemedicine, and online consultations. Hence, health service providers will need to invest heavily in supporting eCommerce infrastructure, innovation, and new business models. 

Best eCommerce healthcare solutions from the industry-leader

SBL Corp provides innovative eCommerce solutions that support healthcare organization’s entire range of eCommerce operations. As part of our solutions, we provide applications that manage patient records, clinical records, and financial records. Our eCommerce product development method uses the latest technology, collaborative methods, and a quality framework. With our great expertise in healthcare, we have developed customized products for numerous reputed clients. 

Among our specialties is in-depth knowledge of the healthcare industry and high-tech skills in core technology platforms, as well as excellent project management skills. Drug manufacturers must follow a number of safety regulations when selling their drugs online.  It is their responsibility to ensure that customer information remains secure and confidential. With our solutions, we guarantee the highest levels of data security and total confidentiality. 

Stay one step ahead of your competition by adopting the latest eCommerce solutions and strategies. SBL can help you design and implement the best healthcare platform that is tailor-made to meet your unique business needs. 

Please contact our Software Services division for more information about our healthcare eCommerce solutions.

Frequently Asked Questions

What is healthcare e-commerce?
Essentially, e-commerce has transformed the way healthcare products are shopped for, and how the products are delivered into people’s hands. Nowadays, many customers buy medicines through online eCommerce platforms instead of visiting physical brick-and-mortar locations.
What are the 3 types of e-commerce?
Businesses to businesses, small businesses to consumers, and consumers to consumers are the main types of e-commerce. B2B eCommerce healthcare is emerging as an excellent business model for increasing the profitability and reach of the healthcare players.
What is the impact of e-commerce on the medical field and society?
With the development of health eCommerce, most of the healthcare services have become more efficient and affordable.
How is the internet used in healthcare?

Healthcare eCommerce in clinical settings provides access to a wide range of information that can help clinicians diagnose health conditions or develop treatment plans. A physician can access patient records, test results, and practice guidelines from an exam room. The Healthcare eCommerce website provides patients with quick access and connectivity to various services.