The technological transformation that is happening in the internet era is stupendous. BPOs can play a significant role in helping companies leverage technological advancements at minimal investment.
Earlier, the prime driver behind outsourcing was the cost-saving it brings to a business. Companies preferred to outsource the routine tasks that are usually non-critical and instead focus on their co/re activities. The technological advancements have changed the scenario and placed a different set of expectations on the BPOs.
Today, BPO service providers are not mere institutions that reduce the operational costs of the business. They have evolved to play a significant role in enhancing the operational efficiency and as a strategic partner that adds value and aids in the digital transformation approach of their clients. Business no longer requires an accounting back office. They need services that leverage the latest technologies and provide end-to-end digital support.
BPOs can play a significant role in introducing the benefits of digital transformation to their clients. Continue reading to understand how BPOs can help clients evolve digitally at a lower cost and help them achieve higher operational efficiency.
Digital transformation with the aid of business process outsourcing
The day-to-day activities of the world are getting digitalized at a remarkable speed. Most transactions are being conducted online, and this requires businesses to embrace digitalization for providing value to the customers and stay ahead of the competition.
Digital transformation strategies should follow a holistic approach where both front office and back office operations are successfully included in the transition. It is essential to optimize the basic functions such as finance, accounting, and human resources to the digital platforms. However, for many organizations, it might not be feasible to invest in high-end technological infrastructure. BPO service providers can help businesses by offering these advanced tools at lower costs.
Disruptive technologies such as cloud computing, artificial intelligence, machine learning, and virtualization have transformed the BPO landscape. The outsourcing industry has incorporated these technologies into their services and provides its clients with customized solutions that maximize ROI.
- BPOs offer affordable cloud computing services to their clients. Cloud computing provides huge cost savings and reduces the dependence on in-house servers. BPO’s meet the clients’ needs through SaaS, IaaS, and PaaS cloud computing technologies.
- Artificial intelligence, machine learning, and robotic process automation are eliminating repetitive tasks in most industries. BPOs can incorporate these technologies into their operations to improve service deliverability and offer cost-effective automation to the clients.
- BPOs can offer automated answering systems for customer support. This can include chatbots that use machine learning and provide customized service. These solutions can help companies to provide effective 24/7 customer service at a reduced cost.
- Digital marketing or social media marketing is gaining acceptance as an important marketing strategy. BPOs have stepped to offer customized and result-driven digital marketing campaigns for their customers.
To sum it up
Technological innovation is driving today’s business. It is an opportunity for BPO firms to introduce solutions that support the digital transformation framework of the clients. Companies need end-to-end solutions from the BPOs that are not just cost-saving but also add value to their business by aiding in digitalization.
SBL is a leading ITES service provider with a strong foothold in advanced technologies like artificial intelligence, machine learning, eCommerce, robotic process automation, and cloud computing. We handle your outsourcing requirements with the help of advanced technologies to ensure process efficiencies and economies of scale for our clients. SBL also provides customized BPO services to support the digital transformation needs and ensure the smooth functioning of your front office and back-office processes.
Contact us to know more about our digital transformation services that can improve your operational efficiency.