Have you just launched your eCommerce store? Then, this guide on the best practices for uploading product images is a must-read.
The success of an eCommerce store largely depends on the quality of the product images. Splendid images create the best first impression in the customer’s mind. But for displaying brilliant images on the website, you need a professional approach that goes beyond just clicking great photos. You might have to use the latest image editing techniques to create an impression. A knowledge about the best practices for uploading product images can help you during the process.
The competition in the online retail world is tough and eCommerce stores are putting in utmost effort to create professional-looking stores that offer a rich user experience.
Which one does the customer look at first – images or descriptions?
Images create more impact than words. Studies show that 63% of consumers are more impressed by the product images than the descriptions.
So, for a successful eCommerce store, let’s focus intensely on improving the quality of the displayed images. The importance of image quality is undisputed in the online world.
However, the leading eCommerce stores have many guidelines that should be followed while uploading product images. If you upload images that do not meet the specified standards it would be rejected outright. This brings the need to have good knowledge of eCommerce product image optimization.
Here we have compiled a list of guidelines that are essential to follow while you optimize product images for your eCommerce store.
6 Rules for eCommerce image optimization
Follow these steps while editing and uploading product images in your eCommerce store.
- Alignment of the images
The size of the image is important in creating the right sales impression. Ideally, an online product image needs the longest side to be minimum of 2000 pixels. This will ensure that your picture has outstanding quality and high resolution. By sticking to this size, you can also enable zoom functionality for the images. Another plus point is that all online marketplaces such as Amazon and eBay will accept the images.
The alignment of the images is an important factor that many new store owners miss out. You have to use the same alignment and margin across all product images on the website. This will keep consistency in the product pages and create a professional look. You have the option to choose top alignment, center alignment, or bottom alignment. But remember to be consistent.
Use shadows in the right way to enhance the look of the images. Avoid poor lighting while you shoot the photo. You can experiment with drop shadows, natural shadows, and cast shadows to complete the right look for the image.
Showcase the product from multiple angles. This will give your customers an accurate idea about the details of the product such as its size, inner details, extra pockets, etc. Shoot the front, bottom, top, interior, and diagonal parts of the product. This is a proven strategy to increase conversions since customers trust the product when they get the complete picture.
When displaying the images you have to depict the correct color. This will ensure that customers see the exact product and wouldn’t be disappointed when they receive it. If you manipulate the color to enhance the look it is considered as misrepresentation. Another point to keep in mind is the difference in color profiles for computer screens and web browsers. This will result in varying interpretations of the color. Fix this issue by taking accurate images and changing .jpeg files to SRGB.
Many leading online marketplaces have specific requirements regarding the image background. A plain background is usually preferred. You might have to adjust the background using image editing techniques to match the background with the requirement of the store. A white background can help you to use the same product image on different online marketplaces. Keep in mind to maintain the same background for all images as it can help in branding.
To sum it up
The difference between an ordinary eCommerce store and a successful one lies in the quality of the product images. Images have the potential to make your store credible and professional. So, take time to create product images of exceptional quality that meet the eCommerce image optimization guidelines.
At SBL, we offer you end-to-end support in creating excellent product images for your eCommerce store. We are well-versed in the best practices for eCommerce product image optimization. We can help you edit and retouch the images and make them ready for uploading to your eCommerce store.
Outsource your image editing requirements to SBL and save time and money while enjoying the best services in the industry. Contact us today.